Catherine Haley Epstein
Artist | Writer | Scent Maker

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Scenting the Bates Motel

  • Institute of Art & Olfaction 932 Chung King Road Los Angeles, CA, 90012 United States (map)

Exposing the dark side of scent 
A talk with Catherine Haley Epstein

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Scenting a public space is serious business. With the hypothetical client Norman Bates, the doomed Bates Motel sets the tone for a lively discussion and working session. Artist Catherine Haley Epstein joins us at the IAO to share what she has learned scenting public spaces such as hotels, and will reveal some curious research about the ever-present creepy smells at the Bates and in our lives, that we generally sweep under the rug.

We will do a collaborative, hands-on group exercise to formulate the perfect scent for the Bates.


Catherine Haley Epstein is an artist, award-winning writer, designer and curator. She has written since 2012 on the blog Mindmarrow, Temporary Art Review and Aromatica Poetica. She just published her book Nose Dive: A Book for the Curious Seeking Creative Potential Through Their Noses, and she has a forthcoming essay entitled, God Nose: The Radical Position of the Immaterial in Olfactory Art to be published in an academic journal in 2020. Catherine continues to collaborate with artists and writers around the world on unique initiatives that explore intersections between art and other disciplines.

Her project On Forgetting—first installed in Portland, Oregon— started the journey to her researching and working with scent. Catherine has exhibited her work globally, conducts workshops on the use of scent in creative practices, and advises companies on scent-related projects.

Earlier Event: August 10
An Evening with Catherine Haley-Epstein